Top 5 Reference Apps on iOS in South Africa: Q2 2023 Performance

During the second quarter of 2023, the top 5 reference apps on iOS in South Africa showcased varying trends in downloads, revenue, and active users. Below is a detailed overview of each app's performance, with data sourced from Sensor Tower.

Bible

The Bible app experienced a notable fluctuation in weekly downloads, starting at around 4.4K in late March and peaking at 9.4K in early April. The downloads then settled to a range between 3.8K and 5.1K for the remainder of the quarter. The app's weekly active users showed a slight decline from approximately 175K to 169K over the same period.

Google Translate

Google Translate maintained a stable weekly download rate, averaging around 1K throughout the quarter. Active users for the app saw a gradual decrease from around 61K in March to 52K by the end of June.

Bible ·

The Bible · app exhibited consistent weekly downloads, ranging from 600 to 1.7K. Weekly revenue varied, peaking at $219 in late April and fluctuating between $112 and $195 for the rest of the quarter. Active users remained relatively stable, hovering around the 2K mark.

Word of the Day・English Vocab

Word of the Day・English Vocab saw a significant increase in weekly downloads, especially in early May, reaching up to 1.2K and peaking at 1.9K mid-May. Correspondingly, the app's weekly revenue showed a sharp rise, starting at $57 in late March and escalating to $698 by the end of June. Active users also surged from around 500 to nearly 3.9K during the quarter.

Oxford Dictionary

The Oxford Dictionary app had a steady stream of weekly downloads, averaging around 400. Revenue fluctuated, peaking at $240 in early June and seeing a low of $71 at the end of May. Active users remained fairly stable, ranging from 800 to 880, with a slight dip to 747 by the end of June.

For more detailed insights into app performance and trends, visit Sensor Tower.